Business Development

A Quebec-based company specializing in creative and experiential projects was creating a business development position to support its growth and free up additional capacity within its leadership team.

Context

A Quebec-based company specializing in creative and experiential projects was creating a business development position to support its growth and free up additional capacity within its leadership team. The challenge was finding someone who understood this specialized ecosystem and could contribute to both business development and marketing. After exploring other recruitment avenues without achieving the desired results, the company turned to our team for a more targeted sourcing approach.

Actions

  • Olivia Klajnerman Sourcing & Talent Acquisition Expert

With a relatively limited talent pool, the sourcing strategy prioritized precision over volume. Our recruiter targeted professionals from companies offering comparable services and projects, adapting the outreach strategy to an industry where many of the key players know one another. Candidate messaging highlighted the company’s strong reputation, creative projects, flexible work environment and the dual business development and marketing scope of the position. This understanding of the client’s business model allowed the search to focus on a limited number of highly relevant profiles.

Results

Number of approaches

59

  • Active and interested 6
  • Contacted 34
  • Negative answers 19

  • 4

    Duration (weeks)

  • 47%

    Response rate

  • 1

    hire

Over four weeks, 59 profiles were approached, generating a 47% response rate. From this pool, 6 interested and qualified professionals were identified for the client. The sourcing project resulted in one successful hire, with one candidate quickly emerging as a strong fit during the process. The successful candidate remains with the company, further demonstrating the alignment between the profile identified and the original hiring need.

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