Context
A Quebec university was looking to increase its attractiveness among international students following immigration and visa changes that had contributed to a decline in applications from abroad. For its aerospace-related program, the institution wanted to proactively engage qualified students across several international markets. The objective was to introduce them not only to opportunities to study in Quebec, but also to the career possibilities available after graduation.
Actions
- Olivia Klajnerman Sourcing & Talent Acquisition Expert
The sourcing strategy targeted international students, particularly across Europe, North Africa and South America. Outreach highlighted the institution, opportunities to build a career in Quebec after graduation and, most importantly, the strength of Quebec’s aerospace ecosystem, one of the largest in North America. Existing collaborations between the university and companies in the aerospace sector also helped make the academic and career opportunities more tangible for prospective students.
Results
Total profiles approached
120
- Active and interested 32
- Contacted 58
- Negative answers 30
4
Duration (weeks)
70%
Response rate
12
hires
A total of 120 international students were approached, generating a 70% response rate. More than 30 interested and qualified students were identified and added to the institution’s pipeline. Discussions are still underway with several of these students with the objective of welcoming them to Quebec in the coming months to continue their studies and potentially build their careers in the aerospace industry. The sourcing project allowed the university to quickly develop an international pipeline of prospective students in a strategically important sector for Quebec.
Explore more cases
Business Development
A Quebec-based company specializing in creative and experiential projects was creating a business development position to support its growth and free up additional capacity within its leadership team.
Director, Health
A firm specializing in econometrics and data analytics was looking for a Director to lead its healthcare business line.
Exchange-Traded Fund (ETF) Specialist
A major Canadian financial institution was building a new exchange-traded fund (ETF) team in Toronto, complementing an established team already operating in Montreal.